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"It is something special to see someone allow us .. invite us ... to go in and find our own answers. David's coaching during question time in the speech was some of the best coaching I've ever seen."


Bernard Wheatley
Head Teleclass Leader
International Coach Academy


"David - you have just moved to No 1 on my list of resources for when I get stuck! ...Your step by step instructions were just what I needed!"


Nicola Cairncross
United Kingdom


"I have applied the information, with terrific results. I started last Monday, making a deal with myself to have a new client each day. So far, that has occurred - and I have ten new clients!"

Julie Gleeson, USA
The Art of Living

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How to Get Your First Fifty Clients

- without selling

(Lessons from my speech delivered to the
ICF Conference)

Dear coach,

The Problem Facing Coaches
How to Get Clients
Why These Techniques Work
Accessing the Online Speech

Are you interested in:

  • Starting, or filling your coaching practice?
  • Having ten to fifty clients?
  • Creating a good income from coaching?
  • Becoming a coach, but you're not sure about how to get clients?

Unfortunately, obtaining clients can be a very confronting process. Too many coaches are trying to get clients the hard way, and making it a struggle. Too many coaches are training in coaching skills, but not learning the principles to freely grow their practice.

Coaches come to me with questions like: How do I get clients? Who would I call? What would I say? Will they think I'm selling to them? What if I get stuck during a session? How can I get clients without being pushy? Won't it be weird or uncomfortable coaching my friends and colleagues? How can I be credible when I don't even have a certification yet? Can I really make a living from coaching?

If you can relate to these questions, then you have come to the right place! I've been through these issues, and helped many coaches greatly solve each one. They don't just get more clients, they tap into their passion for coaching, and shine like they're a new person. It's important you have a thriving, successful practice; if you don't - what kind of role model are you for your clients? And the more you get out in the world and coach, the more not only society benefits, but the coaching profession as a whole.

So please read my tips here, and apply them to your emerging practice. If you're ready to get into action and listen to the details of how to apply each strategy, you may access an online copy of my speech to the ICFA Conference right here on this page.

* * * *

Before I show you exactly how to get your first clients, make sure you take away a free copy of '50 Power Questions to Ask Your Client'. It comes with a free subscription to my ezine 'Mentor Monthly™', which teaches you how to coach more effectively, and gain clients with ease. (Note:I will never disclose your private information to anyone else, and you may unsubscribe with two clicks of the mouse)

The Problem

The sad truth is, many well-trained coaches are simply not coaching. Questions like the ones above plague coaches for the first couple of years of their practice. So coaches who would love to be coaching 10 paying clients, too often have only two pro bono clients. And coaches who would love 25 or more paying clients, would typically have 5-10 clients who are not all paying their full rate.

I call this the 'Snail Startup Syndrome'. Unfortunately, this does not serve you or society. It doesn't serve you because you spend time struggling to fill your practice. And it doesn't serve society because without clients - you are not making an impact on society!

You must get over the confidence hurdle if you are to fill your practice, and contribute to society.

The Good News….

Fortunately, you can greatly accelerate this process. It's completely possible to overcome those natural hurdles, and to build your client base with ease. For example, Estelle Gibbons found this out when she applied these powerful techniques over three months, and found herself with 17 clients, and $3,000 a month in coaching revenue. (And she was starting from ground zero - she had never coached before! Would you believe she's a helicopter rescue nurse?)

If you're in a hurry to get started, you can skip ahead to find out what's included in the speech, and be listening within minutes. Or - read on to find out the fundamental principles I've used to get my practice off the ground, in a way that felt honest and authentic to me.

Making the Shift…

For several years I have been helping coaches make the shift from focusing on themselves, to focusing on being there for their clients. You must become fully aware of how much your self-focus is stopping you from truly coaching. Then it's possible to create a new focus - one that is a perfect fit for you - that enables you to coach with complete freedom. This shift is the one that will enable you to freely tell the world you are coaching, and to really open up your doors to all clients with enthusiasm. This new perspective or shift is unique for each person: you must find your unique perspective.

Communicating Coaching

So many coaches are still 'in their head' when they tell people what they do. Their explanations don't make sense, and leave people still wondering what a coach does. And even when they do understand it, they are often left thinking coaching is 'for someone else!' That it wouldn't apply to them. Consider this example:

"I help people create goals for themselves, and then develop strategies with them to pursue those goals, to enhance the quality of their life".

What a load of rubbish! Who would be inspired to hire you from that?

What you want for people and the planet is not quite the same as what the next coach wants to contribute. And your target market will not be quite the same as my target market. You must find your own way of expressing coaching, so that both they and their prospects are inspired. This alone is a powerful motivating force that will have you wanting to tell people about coaching, and genuinely wanting to coach them.

Bypassing the Hard Sell…

People rarely want to be sold to. And too often an invitation to be coached, or a call to discuss it, immediately feels like you're trying to sign them up. The key to getting a lot of people to say yes to coaching, is to find a way to take the pressure off, so that people are free to say yes to you. It's critical you create an invitation that feels completely honest for you, and that is very easy for people to say 'yes' to. When you have this, you will have complete freedom to build your practice. Until then you'll be one of the 90% of coaches who are 'nervous nellies.'

The Most Powerful Marketing Method…

Many coaches fall into the trap of launching into long term marketing methods, without giving equal attention to methods that will produce clients now! Yes - long term strategies can feel nice and safe. They can also keep you in the 'Snail Startup Club.' Methods such as Internet marketing, public speaking, professional visibility and public relations are all very powerful - and I've used each of them. But use these later! It's important that you give significant attention to the shorter term strategies which will produce clients now! Just imagine how confident and experienced you will feel once you have coached twenty people? You MUST get to that place sooner rather than later.

(Note: In the online recording I discuss in detail what I believe is the fastest, most efficient method of getting the first fifty clients. And - how to make it feel natural for you.)

* * * *

If you're serious about building a coaching practice - without feeling like you're selling or being 'pushy,' then I strongly recommend you listen now to the online recording where I detail how to apply the above strategies. Coaches from all over the world are finding it extremely valuable, and recognising it can save them months and years of 'struggle.' And I'd love to hear about the results you create in your practice using these techniques.

In fact I'm so sure that applying these techniques will help you get 10 clients in 30 days, that if you are not completely satisfied, I'll refund your money. (I'm not interested in anything that isn't a win-win).

Getting the First 50 Clients
(Speech to the ICFA Conference in Sydney)

I delivered this speech for the first Australasian coaching conference - hosted by the US-based International Coach Federation. The topic was Practice Building 101 - Getting the First 50 Clients.

For this talk I pulled together everything I had learned from building up my own practice - from one client paying $25 a week, to twenty very empowered clients with a revenue that tops six figures (and that's from coaching two days a week). Plus I drew on all the knowledge I had gleaned from personally mentoring over sixty coaches in ten different countries. If there's a strategy to be tried, we've tried it! And - I was able to draw on my experience of setting up and writing the training curriculum for the International Coach Academy™- particularly the business building modules.

You don't have to be a highly trained coach to be able to contribute to 20-50 clients. You don't need to have highly advanced business skills. And - you don't need to outlay hundreds of dollars. Just follow the step by step principles I've outlined for you in the talk, to build your practice easily, and with more fun.


I listened to the disc for the first time on Monday and have already booked 45 people for exploratory sessions. I may have to extend my goal to 100 people in 100 days.

I never knew I could inspire people to take advantage of a free session. You have motivated me into action and I wish to thank you for this."

Loretta Digger
United Kingdom

Loretta Digger

"I've been "writing" mental notes of gratitude for days - and I wanted to finally email a big "thank you." I laughed, felt supported, and learned so much I could use the next day. I realize now we actually do people a dis-service if we do not reach out to let them know what we are capable of as coaches.

I am a high energy person, but have been intimidated about where to put the energy in marketing. Now, I am no longer afraid or tentative and I'm actually excited about it all! Thank you for being extraordinarily practical and not forgetting how it feels to just start out so that you may make a difference in our beginning coaching practices.

You communicated with humor, empathy, compassion and then gave us the tools to use immediately. That is such a blessing. Many thanks."

Vikki Spencer, M. Ed.
United States


Vikki Spencer


Here's what you'll learn:

  • How to make the shift from being timid about coaching, to being excited and expressive
  • How to communicate coaching so that both you and your prospective client are inspired and even provoked by the possibilities
  • How to obtain clients without pressuring or doing the 'hard sell'
  • How to market your coaching in a way that feels easy and natural for you, and make a contribution to people at the same time
  • How to make an emotional shift (not just a logical one) in your coaching practice. You'll experience a 'closed eye' exercise which will use a powerful timeline principle with you.
  • Examples of live coaching during question time at the end.

As a bonus, you'll also hear an example of:

  • How to build rapport with your audience
  • The power of being authentic (i.e. not 'BS-ing' your audience)
  • How to structure an effective speech
  • How to give a talk that actually generates clients (yes - clients hire me as a result of being in the audience)

But don't take my word for it...

"David's strategies helped me get my coaching business up and running with 17 clients after just three months! And I couldn't believe I had $3,000 a month coming in just from helping people with their lives!"

Estelle Gibbins
Brisbane, Australia

Estelle Gibbins

"Getting the First Fifty Clients' was just what I needed! I have listened to the recording twice already and plan to listen to it again.

Although very competent in coaching skills, I really needed a clear path from 'hello' to 'getting a client.' I realized I was so focused on ~me~ and getting a client that I was missing the important steps in between - especially getting to a trial or exploratory session. The speech broke it down so clearly, and gave me a structure to use. It is making a big difference in helping me build my practice.

And - The free bonus recording of you explaining a trial session in detail was also excellent. After listening, I sat down and called twenty people on the telephone!

Thanks David."

Beverly McGuire
Results Coach
United Kingdom


Beverly McQuire

"Dear David,

I have applied the information, with terrific results. I started last Monday, making a deal with myself to have a new client each day. So far, that has occurred - and I have ten new clients!

I've been on my own starting a new coaching business for almost a year, and was really stuck as to how to get back into the conversations that would turn themselves into paying clients. I now have these new clients, some at full rate, some at half-rate, some pro bono. And - I feel so alive and creative and in touch with my own work!

I am very grateful to you for your inspiring and practical approach. I would highly recommend people listen to this talk. It is easy to assimilate, and fun. And when people follow your directions and their own passion, the results are astounding. Thanks again!"

Julie Gleeson
United States

The Art of Living

"It is something special to see someone allow us .. invite us ... to go in and find our own answers. David's coaching during question time in the speech was some of the best coaching I've ever seen"

Bernard Wheatley
Head Teleclass Leader
International Coach Academy

Bernard Wheatley


For more of what people are saying:

More Testimonials


In coming up with a reasonable price to charge, I first looked at some of the results these strategies have produced. Clearly Estelle Gibbons who ended up loving her coaching, and making $3,000 a month after only three months, got several thousand dollars worth from these techniques. And even if you only got one clear insight that you can apply now to your coaching practice (or which helps you clearly decide if you want to be a coach), you might say it was worth over $1,000.

However, as I want this to be completely affordable for all coaches in all countries, I've set the price at a low US$39.
(You may choose your own currency on the final order page).

Special Bonus Resources

Participants at the conference (who had paid several hundred dollars to be there, not to mention hours travel time), received valuable resources as handouts. These were a gift to further support coaches in building their practices. To make the process even easier for you, and to ensure you get more clients, if you order now I'll include at no additional cost:

Bonus Gift 1:

Fifty Trial Sessions in Fifty Days Form
A resource to help you access your current network in a way that feels natural and authentic to you and to them. (i.e. no more 'push!').

Value US$19.95

Bonus Gift 2:

Top Ten Pro Bono Tips
Sometimes it pays to discount your coaching in the beginning, or even take on some clients 'free' or pro bono. In these cases, there is still a LOT you can ask for in return - from arranging 'contra' deals to getting testimonials. This is a valuable list of what to ask for. Get paid even when you're not getting paid.

Value $19.95

Bonus Gift 3:

Top Five Prospective Client Objections
What do you do when you've talked about coaching, and your prospective client says they can't afford it? Or they can't think of what they would work on? Or they think they can do it themselves? This gives you the top five objections to coaching you are likely to encounter, and how to empower the client to break through these obstacles.

Value $19.95

Bonus Gift 4:

Transcript of the Speech
For those of you who are visual, it's nice to be able to print off the speech and read it at your leisure. This transcript now comes in HTML and PDF (Acrobat) versions.

Value $19.95

Bonus Gift 5: (New! Limited Time Only)

20 Minute Recording of 'How to Structure Your Trial Coaching Session'
OK - your prospect has agreed to have one trial session with you to see if coaching might be for them. Now what do you do? In this bonus recording of a live coach mentoring session, I explain in detail how to structure a trial session so that your prospective client says "YES!" to hiring you as a coach. (Requires the free RealPlayer to access; instructions provided. )

Value $39.95

* * *

As you can see these resources alone - even without the online speech - are worth over US$100. However they are included with the speech free of charge to assist you to build your practice. This brings the total package value to US$158.75 , available right now for only US$39.


I guarantee that if you implement the strategies described in the speech, and commit to the game I invite you to play, you will have an additional 10 clients within 30 days. And if you're really serious about your coaching, 20 clients within 90 days! If not, contact us within the first 90 days, and I'll cheerfully refund your purchase price. And - you get to keep the bonus resources with my best wishes.

Here's How You Can Start Building Your Practice In The Next Ten Minutes...

Due to advances in technology, you can now listen to this speech from the comfort of your own home or office (i.e. online). And - saving the hassle of flying thousands of miles to a conference, and saving hundreds of dollars worth of conference fees. And best of all - you don't even have to wait - you can access it immediately.

Here's how it works: You'll be taken to a secure server where you can enter your payment details safely and confidentially. Or if you like, you can now pay by phone, fax, mail or PayPal. You will receive an email with a receipt and order number for your purchase (which I recommend you print off for tax purposes). You will then be taken to a web page where you may listen to the speech immediately. At that page you'll also get immediate access to the bonus resources. (And - you'll be given instructions to download the free RealPlayer software if you don't already have it).

(New! Want to listen from your stereo, or in your car? Prefer to own your own copy? Due to popular demand, you now have the option to order the speech on CD).

To ensure you get to try out this new product with zero risk, I suggest you:

Listen to the speech now. Then take any action you feel inspired to commit to. Two weeks later, listen to the speech again, so you can really let the principles sink in. Make sure you re-read the bonus resources so you can further reinforce your learning. And just before 90 days have passed, if you feel it wasn't worth the low price you paid, simply email me to request a full refund.

Access Now! Online Access - $39.00


Best regards,

David Wood


P.S. How can I offer this guarantee? Firstly, because I know my stuff. I've tested this product with coaches, and the feedback has been excellent. And secondly, because coaches are fundamentally honest. If they get great value, they'll thank me and tell their friends. They'll only ask for a refund if they truly felt it was something they didn't expect. And remember, you still get to keep the bonus resources! So listen now while it's fresh on your mind.

P.P.S. The bonus recording of 'How to Structure Your Trial Session' is new, and I can't promise how long it will stay as a bonus gift before I start charging for this recording separately.

P.P.P.S. Would you like to feel more secure about our encrypted credit card payment system.



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